![]() Getting your first digital menu can be a bit like a first grader discovering Photoshop for the first time. After all, isn't that one of the main perks of digital signage in the first place? The temptation to wallpaper your digital menu with as many colorful, tasty images as possible can be nearly overwhelming. Consider putting bright images next to higher ticket items while using smaller font for budget dishes. You might consider using this tendency to your opportunity as well, however. Having all of the images and flashy lettering on one side means your customers aren't as likely to see the rest of the menu. Instead, spread the weighted fonts and images throughout the digital menu to inspire your customers to look at the whole thing. Having all of the bold and heavy text on one side of a menu creates a lopsided look. This is another time-honored design principle. Consider having your sub-categories in a thicker font than the individual items but less thick than the Category headers.Īs a rule of thumb, you should never use a font smaller than 20 or 30 pt (26-40 pixels.) Another good design pointer is you should increase the size of your font by one inch for every ten feet between the menu and your customers. Feel free to experiment or adapt the design aesthetic to fit your restaurant's brand.įont weight is another way to emphasize certain text. Placing these headers at the top of the rows and columns makes a lot of sense but isn't necessarily set in stone. Your food categories should be the largest text. Customizing the visual elements of your digital menu is one of the easiest ways to direct your customers without using a ton of text. It'll let you know what working with your customers and what isn't, without spending a penny. When paired with analytics, digital signage can become an impromptu A/B test. When paired with your Point-of-Sales (POS) system, it can become a powerful tool for spotting trends and making predictions.Ĭonsider using your digital menu to test out your different menu items and promotions. Luckily, many digital menu systems come with their own advanced analytic systems. It'll also impact how you set up your digital menu. If you decide what aspect of your restaurant you're hoping to improve with a digital menu, that's a huge step towards figuring out if it's working or not. Not only is this a waste of a digital menu's capacity, but it also makes it difficult to say whether or not it's even working. That reduces something as potentially powerful as a digital menu into just another gimmick. Too often, business owners adopt new technology as an end in itself. This is Business 101, but knowing what you're aiming for will have a major impact on your overall digital menu design. It's an easy way to draw attention to special menu items. Consider having a specialized spot for daily specials if your restaurant has them. Have separate columns for entrees, appetizers, and drinks, for instance. Rows and columns place your menu items in a context your customers will understand. Your customers need to be able to find what they're looking for. Remember the design saying "form follows function." Your digital restaurant menu is, first and foremost, a menu. We're here to help you make your digital menu board look its absolute best. We'll also offer some creative ideas to jump-start your own creativity. That being said, there are certain time-honored design tips and approaches. It'll make your food and beverages look their absolute best. ![]() The best kind of content for your digital menu will be the ones that appeal to your customers. There's no such thing as out-of-the-box creative strategies. Let's start right out by stating the obvious. Let's learn more about how to create the best possible content for your digital menu to boost your sales! Creating Content For Your Digital Menu When handled correctly, designing quality content for your digital menu board not only saves you money, it makes you money. A digital menu completely removes that expense, on top of many other benefits. Printing brand-new menus and signage is prohibitively expensive, considering its recommended your menu at least once a year. This is changing menus and restaurant signage in every conceivable way. Nowadays, small- and medium-sized business and restaurant owners have more access to powerful digital tools that were previously only available to giant corporations. These photographs were often fair-to-middling quality, at best. ![]() Smaller businesses with limited budgets often had to limit their menus to one set of photographs for the rest of their career. Back in the day, only established restaurants and brands had access to high-end food photography.
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